SMS marketing is one of the foremost powerful tools for marketers in 2016. And with statistics like 95% open rates and 35% click-through rates, it’s easy to ascertain why.

But results aren’t just getting to happen on their own. There’s a science and strategy around successful SMS marketing. Luckily, we’re here to offer you our greatest secrets to kick-start your campaign. Here are 5 must-use tips for successful SMS marketing.

1. Time It Right:-

The best time to send an SMS differs for every industry. However, research has shown that some periods of the day are simpler for general marketing messages than others. Sending between 10:30 am and 11:30 am, or between 2:30 pm and 3:30 pm, has delivered the simplest results. The morning message may be a good way to urge the hop on your competitors, but you ought to avoid messaging too early.

2. Be Open & Honest:-

When a customer opts-in to receive SMS messages from your business, it’s important you tell them what quiet material you’ll be sending. If you’re getting to be sending marketing messages about sales, discounts, and new products, make this clear. This ensures your text messages are getting to people who want to listen to them. it’ll also offer you a better return on investment and develop a positive relationship with customers, instead of being seen as annoying or intrusive. For best practice, remember to always offer an opt-out method for all SMS marketing messages.

3. Keep it Structured:-

Text messages are limited to 160 characters, so it’s important to stay them clear and precise. There are a few of variations to a typical SMS marketing structure, but this is often how most follow:

1. Business name:-

 Either as your sender ID or at the start of your message, you ought to make your name clear to your customers.

2. Customer name:-

Create a more personal relation by including your customer’s name at the start of your message. This process is formed easily by using custom fields in web SMS software.

3. Offer:- Here include details about your sale, coupon, new product, etc. Use language that creates customers feel valued and excited by your deal.

4. Qualifier –  This is almost like the ‘fine print’. Include any conditions for your offer during this section.

5. Instructions –  Let the customer know how to redeem your offer. Try to keep this process as simple as possible.

6. Expiration – Consumers won’t find your offer ‘special’ if it never expires. Include an expiration date to make a way of urgency.

7. Opt-out:- For best practice, and to avoid any legal penalties, you want to include an opt-out option for your recipients.

4 Link to Other Channels:-

As we mentioned earlier, SMS messages have outstanding click-through rates. This makes SMS an excellent platform to spice up your other channels. you’ll direct traffic to your website, landing page, or social media page by simply including a link in your text. to assist ensure your message remains under the 160 character limit, use a URL shortener to stay concisely.

Many businesses struggle to realize adequate open rates for emails. Sending SMS reminders to customers encouraging them to “check their email” can have a positive impact on email open rates.

5. Schedule & Stagger:-

Sending your SMS marketing campaign out at your preferred time doesn’t require you to be at the office. employing a web SMS platform you’ll schedule all of your messages beforehand. This is often particularly useful when working across different time zones or for marketers with busy timetables.

If you’re running a bulk SMS campaign, it’s going to even be worth staggering your campaign. Send your messages to call in smaller batches to make sure your system isn’t overloaded with requests. Scheduling and staggering are both a part of our great online SMS software.